Photo Courtesy of CKMC
email: rebeccaxie@actcm.edu
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EDUCATION AND OUTREACH
Our work focuses on education, public relations, publications, symposiums and information dissemination through the following activities:
In 1998, ACTCM and WWF launched a Year for the Tiger awareness campaign in San Francisco. We organized a conference that brought TCM practitioners, educators, students, retailers, conservationists, and local state and federal government officials to share information on tiger conservation and alternatives to endangered species in TCM. During the campaign, participants developed community-based action plans and activities, including a consumer-awareness campaign using shopping bags to convey key messages, a poster campaign involving over 50 retail herb stores, and the distribution of a children's coloring book to Chinese language schools.
Our success in San Francisco caught the attention of the Chinese government, leading to a major conference in Beijing in 1999. Organized by WWF, ACTCM and the China State Administration of Traditional Chinese Medicine, for the first time in history, relevant Chinese ministries pledged to work with international conservationists to ensure that wild animals and plants would not be used unsustainably. The Vice Director General of China’s State Administration of Traditional Chinese Medicine told the meeting that the time had come for traditional Chinese medicine to “get past the problem of endangered species.” This bodes well for the tigers, as China sets the pace for the world on TCM.
Recently, we placed an ad in the largest
English-language TCM newspaper, TCM World, to promote alternatives to tiger bone and rhino horn in
medicines. Our message of protecting endangered species used in TCM reached more than 200,000
professionals in TCM communities through this outlet.
Fact Sheets Controlling The Illegal Tiger Trade Reducting Demand for Tiger Medicinal Products
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ACTCM works with herbal retailers, schools, community groups, and the general public to provide information about saving endangered species and using substitute medicines.
All of our educational materials are available online for free public use.
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